Production
American Marketing Association
University of South Florida
In my role as VP of Marketing, I was in charge of spearheading our chapter's recruitment video to submit to AMA National for the International Collegiate Conference. With the help of a small committee,e I wrote, shot, and edited this video. This project aimed to show why joining AMA is the best decision to excel in the marketing world in college.
AMA USF TikTok
UGC
In my time as a director of social media for AMA, I had sole control over our new TikTok account. I tasked myself with making sure I got one video up a week. during my time I made the account have a 29% increase in followers, 43% increase in video views, 317% increase in engagement.
As a passion project, I started a Booktok account in late 2024 as an outlet to express myself and share my love of reading with the very large population of readers on TikTok. You can take a look at some of my UGC by clicking below.