Social Media

Throughout college, I had the opportunity to run the social media for the University of South Florida Chapter of the American Marketing Association, first as the social media director, where I owned the social media strategy and community engagement for Instagram and TikTok. Later, I oversaw the social media strategy as the VP of Marketing. During my tenure managing these accounts, I increased engagement on TikTok by over 300% and expanded our Instagram audience by 60% within nine months. I helped create video content and graphics and led multiple campaigns like our 2023 Back to School Campaign and Women's History Month Campaign.