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Writing Samples

Monthly Newsletters

During my time at 22 Squared, I had the opportunity to write for their monthly newsletter in collaboration with my fellow strategy intern, which was distributed to the agency. Read my work below:

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Understanding the Buyer’s Journey: The AIDA Model

Ariana Grande said it best, "I see it, I like it, I want it, I got it" in her hit song 7 Rings. Here I break down the AIDA model and how it truly encapsulates the buyer's journey

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